The continuing Audio Visual Icon of Sri Lankans.
With commitment and unity,creating timely, meaningful and intuitive programmes rich in knowledge, entertainment and education and disseminating them chiseled with state-of-the-art technology exceeding the expectations of Sri Lankans everywhere.
- Improving the attractiveness, variety and meaningfulness of television programmes through changes to the format of the programme.
- Reaching Viewers More Effectively by Appropriate and Strategic Use of State-of-the-art Technologies in a Converging Environment of Acquisition, Post Production and Dissemination Technologies.
- Improving the physical infrastructure and productively developing the human resources of the institute.
- Introducing new means of generating income for the institution.
- Amending the statutory framework of the institution to suit the competitiveness.
- Team Work